Campaign.
Soft Start is an exhibition, event and publication, it is a work in itself defined alongside and by the world within it. Soft Start is about making something else. It looks at the notion of doing things again - as a reading or repetition. The works in themselves deal with this issue of making something through a number of movements and referents. In this sense, the works are transformations between memory and expectation, intention and realisation: performances of another object